Building your online dating profile

Most of us online date—but many of us don’t know how to market ourselves.

After a while, all the profiles sound the same, full of similar clichés and adjectives.

Writing A Winning Bio Choosing Successful Profile Pictures Avoiding Common Profile Pitfalls Community Q&A Online dating is a great option for more and more people looking to find a long-term partner or just a fun date.

Your online profile is what will help people decide whether to contact you or not.

If the Internet is good for anything—and, actually, it’s good for lots of things—it’s good for finding a needle in a haystack.

Finding a date, let alone love, just isn’t easy—even though there are plenty of apps for that.

“Looking for a partner in crime,” “Are you my other half? in neuroscience yet wouldn’t even get an associate’s degree in “Writing an Online Dating Profile 101.” Many of our clients were successful, personable people (from grad students to physicists) who would make great girlfriends and boyfriends—once they had a dating profile that made them sound unique, one that couldn’t be cut and pasted into someone else’s.

” and, my favorite, “I like candlelit dinners, sunsets and walks on the beach” (yes, people still say that! If you look at ten random profiles right now, I bet you’ll find the same thing—everyone’s “funny” and “laid-back” and “adventurous.” I used to have a standard, generic profile, too, with a list of adjectives and facts: fun, outgoing, great speller (looking back, not sure how that applied), and insert-a-bunch-of-other-adjectives here. First, I would spend 30-60 minutes talking to the client.

We even scoured the top 400 most popular Ok Cupid profiles—the hottest people on the site in ten US cities—to see what their profile pics could tell the rest of us about attracting a date.

We couldn’t have done any of this without the help of the data maestros at Match and Ok Cupid: Christian Rudder, cofounder and president of Ok Cupid, and Jim Talbott, director of consumer insights at

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